RUDI SMIT, a Cape Town based dancer and choreographer uploaded a dance video to YouTube on the 6th of September 2016 of MEGHAN TRAINORS hit single ‘ME TOO’. Just after 24 hours Meghan responded to the video via twitter.
23 year old, Rudi Smit who has been choreographing since he was 12, caught the attention of the US pop celebrity singer-songwriter MEGHAN TRAINOR.
He uploaded a video to YouTube of his crew known as “UNTIMITIVE” dancing in Milnerton, in Plumstead to renowned celebrity MEGHAN TRAINORS hit single “ME TOO.” He did not think that his video would become a sensation overnight. The video went viral in less than 24 hours reaching over 26 000 views. When the video eventually reached an estimate of 260 000 views Meghan Trainor tweeted her response.
“WOW WOW WOW UNBELIEVEABLE” she said.
Could she of said wow one more time? An emphatic semantic triplet. This figure of expression reveals how speechless she was. The literate meaning of repeating herself suggests that she was more than flabbergasted. This shows that not was it only beyond her belief to see South African dancers perform and put together a dance music video. It just shows that the dance industry in South Africa has been recognized. Trainor’s tweet has opened many doors for the South African dancers to continue exploring and performing. It was about time that the world knew about what the South African dancers have to offer.
Furthermore, Rudi responded exactly 50 minutes later via twitter.
He was in awe of the fact that she tweeted the video. Anyone would be if a celebrity’s official account responded to you. He showed support by stating he “LOVES” in capital letters her music, which to a large extent shows great appreciation towards Meghan as an artist. In future he will probably be choreographing more dance works to her music…
Due to Rudi being well-known in the dance industry this viral thread that was choreographed and co-directed by Rudi himself, was the opened door to an extremely successful career. The fact Megan responded to his tweet, shows that not has it only given Rudi worldwide recognition, but it has revealed the South African talent.
Consequently social media is a very powerful tool when it comes to promotional work and marketing. Being able to market oneself as an artist by posting a video, which can go viral in 24 hours, is insane. The thought of making heaps amount of money and becoming a sensation in 24 years shows how incredibly influential the media is. The vastness of a celebrity contacting someone over a form of social media is unbelievable. One response can either build someone’s reputation or break it down. Rudi is now famous, because of Meghan, he will forever be remembered for his excellent dance works, especially since Meghan tweeted him back, it is scarcely credible, but overall a great response.